Photoshoot Art Direction and Moodboard Development.
During one of our most pivotal product photoshoots for Urban Juve, I had the chance to create the photoshoot moodboard and think up dreamy product shots that played with colors, patterns and textures. The content of this shoot led to some of our most well-recieved photos on Instagram in terms of enagagement and reach.
Motion.
To diversify our multimedia content marketing, we incorporated fun and vibrant motion videos—aiming to focus on each skincare product and their powerful, natural ingredients.
Social Media Content Editorial.
As the Social Media Director at Urban Juve, it was my responsiblity to create our monthly social media content calendar from beginning to end. From compelling visuals to concise copy and messaging, here’s a look at what was achieved. In a consistent growth, our newly built Instagram reached an engaged 26k following in just under a year.
Digital Campaigns.
With our #FindYourJuve digital campaign, the focus was to create conversations around our values as an inclusive skincare brand—and to keep them front and center with a simple design courtesy of our creative team. This campaign generated some of our best engagement statistics.
Brand Development.
After months of moodboarding and creating our tone of voice, a nature-based, diverse and inclusive vision started to form in my mind—one that the creative team and I at Juve continued to develop over the year.
