Sepura Home — Banafshe Salehi

Branding.

My first task as Sepura’s resident Brand Manager was to develop the brand’s identity. From the visual brand design to the tone of voice, here are all the brand elements that came to be.

Brand Design

Out with the old, in with the new. What better than a light color palette with a bit of vibrancy and risk mixed in to show that Sepura’s revolutionary technology is here to kick environmentally-damaging garburators to the curb?

Untitled design (4).png

2 (1) (1).png

2 (1).png

2 (2).png

Back of Sepura Box (1).png

Bottom of Sepura Box (1).png

Copy of Copy of Copy of Copy of NO HASSLE (1).png

Copy of Copy of Copy of NO HASSLE (2).png

Copy of Copy of NO HASSLE (2).png

Copy of Copy of NO HASSLE (11).png

Copy of Copy of NO HASSLE (15).png

Copy of Front of Sepura Box #1.png

Tone of Voice

With a playful tone of voice, Sepura sets itself apart in the kitchenware field–and especially from garburators. By introducing a common enemy (of the audience and environment) in a fun way, we drew the audience in big time.

Unbounce

Urban Juve