Creative Strategy and Copywriting for Contrarian Thinking’s Main Street Millionaire event
The Brief
Create a compelling landing page that promotes Contrarian Thinking’s flagship live event.
The Insight
This event accounts for a significant portion of the company’s annual margins.
The Concept
Make the idea of being an owner feel revolutionary.
The Outcome
A 70% click-through rate to the CTA (20% higher than their average).
